We live in a world where people do not trust big corporations, social media influencers, politicians, charities or the news itself. People have been inundated with fake news, data breaches, deep fakes, charity scandals and lies about Brexit from both sides.
To try and understand how these factors are impacting charities, we asked 50 of them one simple question: “What has been your biggest challenge in the last 12 months?” While many were highlighted, ‘fundraising’, ‘engagement’ and ‘trust’ were the most mentioned. We also spoke with over 200 benefactors to understand how they feel about the charitable sector. What, if anything, prevents them from donating and what they expect from the charities they support.