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What is the Metaverse?

The Metaverse can be confusing and difficult to define. It can encompass 3D worlds, NFTs, cryptocurrency and the blockchain. Access to it can require software installation or linking of crypto wallets.

But, the metaverse is not actually a new thing. Gamers have been spending time in them for over a decade; gaming, socialising and engaging in commerce, from second life to Fortnite.

Users need to create avatars (virtual versions of themselves) to navigate a metaverse but there will never be a single metaverse, just as there is not one single social media platform so we are all likely to have to manage multiple avatars, how they look, the skills they have and the way that they speak.

Our team have travelled the virtual and real worlds to understand the opportunities and threats that the metaverse can provide for brands and organisations. We have created a guide that will unlock the mysteries that surround the metaverse for work, play and commerce...

Download our Metaverse guide.

🤓 Visit our privacy policy for more details on how we will use your data. You can always opt-out of communications from us at any point, too.

What do I need to know?

The Metaverse is a 3D virtual world that can exist in VR, AR or simply on a screen.

Since the invent of web 3.0 and the name change of Facebook to Meta, more people are referring to 3D virtual environments as Metaverses.

Aside from the already widely used purpose - gaming, there are many professional uses for Metaverse. 
The most obvious one, and incredibly relevant after the events of 2020, is virtual events and conferences. The pandemic triggered a rapid shift of focus, the creation of new business paradigms, and a series of innovations that will revolutionise events and create an entirely new type of live experience in the future.

Gathering your co-workers around a virtual table in a service like Spatial and Meta Workplace Horizons could feel more natural and immersive to people than looking at a grid of Zoom thumbnails.

What opportunities are there for brands?

There are many opportunities for brands in the Metaverse. They can create their own virtual spaces and experiences that allow customers to interact with their products and services in new and innovative ways. Additionally, brands can use the Metaverse to create marketing campaigns and events that reach a wider audience and drive more engagement.

There are many examples of brand activations in the Metaverse. One example is when a company launches a new product and promotes it through a virtual world. This can involve setting up a virtual booth or store within the world, and giving away virtual products or services related to the new product. Other brand activations can include holding virtual events, such as concerts or conferences, within the Metaverse. These events can be used to promote a new product or service, or simply to raise awareness of the company's brand.

Explore our Metaverse

We have built our own Metaverse for you to explore. All you need is your browser and an internet connection. Our team have meticulously recreated our agency studio in the Metaverse. You can check it out amongst loads of cool worlds and features. Select your avatar and learn some of the many uses that a metaverse could have for your organisation.

🤓 Visit our privacy policy for more details on how we will use your data. You can always opt-out of communications from us at any point, too.

How to get started

Develop your Metaverse strategy


What business objectives do you hope to achieve by operating in the Metaverse?


What value can you offer users in the Metaverse?


Who are the key players, which platform is best for us?

The idea

How will you create a presence in the Metaverse that is compelling and engaging for users?


What policies and procedures do you need to put in place to ensure a safe and secure experience for users?

Commercial opportunities

How will you generate revenue in the Metaverse?

Mitigate risks

What are the risks and challenges associated with operating in the Metaverse?


How will you stay ahead of the competition in the Metaverse?

Develop your experience

How can I get out to market quickly? Is there an expert agency to partner with (the answer is yes - Greenwood Campbell)

Marketing strategy

What is our roll-out plan? We understand we can’t all have a Gucci sized marketing team, however, no campaign regardless of how useful or cool will be successful without a roll-out plan to reach the right audiences.