Since the invent of web 3.0 and the name change of Facebook to Meta, more people are referring to 3D virtual environments as Metaverses.
Aside from the already widely used purpose - gaming, there are many professional uses for Metaverse. The most obvious one, and incredibly relevant after the events of 2020, is virtual events and conferences. The pandemic triggered a rapid shift of focus, the creation of new business paradigms, and a series of innovations that will revolutionise events and create an entirely new type of live experience in the future.
Gathering your co-workers around a virtual table in a service like Spatial and Meta Workplace Horizons could feel more natural and immersive to people than looking at a grid of Zoom thumbnails.
What opportunities are there for brands?
There are many opportunities for brands in the Metaverse. They can create their own virtual spaces and experiences that allow customers to interact with their products and services in new and innovative ways. Additionally, brands can use the Metaverse to create marketing campaigns and events that reach a wider audience and drive more engagement.
There are many examples of brand activations in the Metaverse. One example is when a company launches a new product and promotes it through a virtual world. This can involve setting up a virtual booth or store within the world, and giving away virtual products or services related to the new product. Other brand activations can include holding virtual events, such as concerts or conferences, within the Metaverse. These events can be used to promote a new product or service, or simply to raise awareness of the company's brand.
What business objectives do you hope to achieve by operating in the Metaverse?
What value can you offer users in the Metaverse?
Who are the key players, which platform is best for us?
How will you create a presence in the Metaverse that is compelling and engaging for users?
What policies and procedures do you need to put in place to ensure a safe and secure experience for users?
How will you generate revenue in the Metaverse?
What are the risks and challenges associated with operating in the Metaverse?
How will you stay ahead of the competition in the Metaverse?
How can I get out to market quickly? Is there an expert agency to partner with (the answer is yes - Greenwood Campbell)
What is our roll-out plan? We understand we can’t all have a Gucci sized marketing team, however, no campaign regardless of how useful or cool will be successful without a roll-out plan to reach the right audiences.