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User Experience

Encompassing all aspects of user interaction and emotions with a business, the Greenwood Campbell way.


Creating the ultimate user experience

There is not an aspect of life that isn’t touched or influenced by digital. No longer do we sit in front of our desktops making an effort to to search the web. Our digital experience is all around us, happening 24/7, coming to us in our pockets, on our wrists, anywhere we are - it truly is 'always on'.

Never before has the challenge been as tough for brands to make their experience immersive, enjoyable, memorable and at the very least easy and bearable.

We understand people. We live and breath digital. We understand the experiences they want, need and expect. We have the expertise to help create your ultimate user experience.

Know Thy User

We have developed an award-winning approach that is intrinsic to everything we do. We call this Know Thy User. From what motivates them, what they want to achieve, how they feel, the device they are using, and the environment they are using it in; we leave no stone unturned. We combine this essential knowledge, alongside what your project is striving to achieve to create the experience to propel your brand forward.

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Real World UX

There used to be a time when user experience testing meant a group of people sat at desks in a lab running through test scripts.

But this is so far from how people use the web, it simply is not useful. We test outside of labs, in real world environments, with distractions on every type of device.

We track eyes, fingers against user journeys, and run tasks so we can truly understand what they need, want and how to make it a better experience.

This is how we do it

Utilising a range of UX techniques


We establish your audience personas to provide the framework to any project.

Experience Maps

We understand every stage and touchpoint during the buying process to create your experience map.


We understand the journeys users we will want to make and how we can make these easy.


We use surveys, focus groups, interviews and more to get under the skin of your audiences.

Empathy Mapping

We map how your users feel, what they say, what they think and what they do.


We use prototypes to test and ensure we’ve got it right, adapting and evolving rapidly.


From interactive, hi-fi and to lo-fi, we create the best foundations for your project.

Real World Testing

Real world testing ensures we get it right, each and every time.

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Because we care

We want every one of our clients to succeed digitally; developing a new website that delivers business objectives, creating awesome experiences while at the same time producing outstanding results.

With this in mind, we offer any prospective client a complimentary digital appraisal on the house. We aim to:

  • Analyse your website’s current digital performance
  • Benchmark your website against your competitors
  • Evaluate the results and give our best recommendations

Request your appraisal

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