Voice Search
and Voice Assistants
60% of smartphone users have tried voice search at least once in 2019. 55% of teenagers are using voice search on a daily basis.
Voice SEO is the new SEO
Own the moment
Voice interface is here. Virtual assistants are now embedded in smart speakers, TV’s, cars and earbuds. It’s no more a fancy gimmick when people form habits of choosing to talk to something, rather than click, tap or swipe the screen. Whenever a conversational interface is more convenient than a traditional interface, there’s an opportunity for your brand to own that moment and offer help through branded voice experience.
Don't get left behind
Let’s talk about voice
We understand that the return on investment of innovative solutions are sometimes hard to measure and investing in them may sound risky. With the right approach, change is not to be feared, but expected and embraced. We believe that the only way to overcome the fear of the unknown is two-way learning. Understanding your business and most importantly your audience clarifies the use of voice technology.
We love to share our knowledge and experience during workshops and discovery sessions which enlighten your team and result in a roadmap to establish your organisation's efforts within voice ecosystems.
Voice Search Optimisation
Optimise your website for voice search
“How”, “What” and “Best” are the top trigger words for voice search.
Your brand can own the answers to these questions. Securing your brand’s foothold in the voice search space is possible right now. Don’t lose your early adopter advantage and find that the key terms that you want to be associated with have been snapped up by your competitors.
Partnerships
More than words
We have partnered with the two most important players in the voice ecosystem: Amazon Alexa and Google Assistant. Having direct points of contact we are able to redefine the art of possible.
Our services
What we do
Strategy (workshops, discovery sessions, voice strategy, voice brand activation)
Voice Search Optimisation of websites
Alexa Skills and Google Assistant Actions development
Native integrations with virtual assistants
Intelligent IVR (Interactive Voice Response)
Experimental projects and proof of concepts
"There’s a difference between developing emerging technology for the sake it and developing technology that people actually use and benefit from"
Adam Greenwood
CEO, Greenwood Campbell
FAQ
Questions and Answers
What is the cost of a voice workshop?
Our rate for a one day voice workshop, which covered everything you need to get started, is £3000. In the workshop we cover “the art of possible” in voice and discuss potential implementations for your brand/organisation.
Is voice popular in the UK?
Over 22% of UK households have smart speakers (Jan 2020). Adoption is driven by millennials and Gen-Z who regard the technology as increasingly important. Over half of millennials (53%) and Gen-Z (52%) believe that voice activated technology is the future – while only 34% of Baby Boomers share this opinion. Source
What’s the difference between voice and virtual assistant?
A smart speaker is a speaker with a built-in microphone that allows users to interact with other smart devices or internet services using their voice. The brain that makes the smart speaker smart is the virtual assistant. That same virtual assistant may also be available on smartphones, car dashboards and any other device capable of connecting to the network.
Should I focus on Alexa or Google Assistant?
Depending on the use case, one ecosystem may work better than the other. We usually suggest the hybrid approach and consideration of both platforms to begin with, and as the requirements and success criteria clarify we adjust the development efforts to achieve the maximum efficiency.
Can you build voice apps for Siri?
Apple does not allow developers to build and deploy true voice apps. There is however a way to add voice shortcuts to iOS apps, to enable users to get things done with just their voice.
How many people use Google Assistant?
In January 2020 Google announced that 500 million people are using Google Assistant across smartphones, TV’s, smart home devices and other gadgets. Source
How many people use Alexa?
Alexa devices make up 70% of the home smart speaker market. The predictions state that around 83 million people will use a smart speaker in 2020, resulting in 58 million Alexa users.
Is my company big enough to benefit from voice search optimisation?
As the voice technology matures, it becomes imperative to optimise websites for voice search. With advancing personalisation and localisation of the search algorithms, size of the company is of less importance than the quality of content and help that can be offered to the end customer.
What are the benefits of having Alexa Skill or Google Action?
Voice apps can be a great way to start a conversation with users that then transitions into a larger relationship. Google Actions and Alexa Skills can handle customer service queries, transactions, sign ups for events, subscriptions, entertainment… the list goes on. Broadly speaking they’re great with enhancing customer engagement and especially now - portraying your brand as innovative and forward thinking. Not to mention the accessibility benefits.
How much does a voice skill/app/action cost?
Cost of development of Alexa Skills and Google Actions depends on complexity, number of integrations and customisation efforts.
Have you built anything for voice before?
Greenwood Campbell has built several voice apps and conducted voice workshops for some of the biggest brands in the world including McDonald’s, Gymshark and the RNLI.
How long does it take to build a voice skill/action/app?
It depends on complexity, number of integrations and customisation efforts. The simplest voice apps can be created and released as quickly as 4 days.
Is voice like IVR?
Voice app implementations are nothing like the traditional IVR systems. Using the almighty power of AI in speech recognition and Natural Language Processing, voice apps can have human-like conversations.
What are the demographics for voice users?
The UK has reached ‘mass adoption’ of smart speakers with nearly a quarter of all households containing a voice-activated device. 53 per cent of millennials and 53 per cent of Gen-Z stating they believe voice technology is the future, with 34 per cent of Baby Boomers saying the same.
Can we have voice skills/apps/actions in multiple languages?
Yes, absolutely. Both Google Assistant and Alexa offer multilingual services.
Do customers purchase using voice?
Yes. 65% of smart speaker owners say they are comfortable making purchases with a smart speaker. Source
What's in the guide
Our guide to voice search
- Definition – Learn the vocabulary used and the capabilities of voice
- Statistics – How many people are using voice and what are they using it for
- Technology behind voice – A summary of the capabilities of Alexa, Siri and Google Assistant
- Skills, Actions and Voice search – Learn how brands are using voice to engage with their users
- How to create a voice brief – How to define your brand's voice and get an agency to help you
- The future? – What will the world of voice offer us in the future
