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The ultimate virtual assistant

Meet IAMU, a device agnostic digital assistant that connects all the data in your life: banking, health, messaging, social, IOT, music, movies, shopping, travel and more

The idea

Imagine you could clone yourself… Imagine that clone had only one job, to be your assistant.

Imagine that this clone was not a physical person, but an AI, made up of every piece of data that you have ever shared. Your emails, your social, your banking history, your IOT, your health data and doctors records, your photos, your browsing history, your location  - everywhere you have ever been, your flights, trains, ubers, hotels and Airbnbs.

All of this data is out there in the cloud, right now, it is just not connected…yet.

With the ubiquity of data and our propensity to share it, a new type of AI can create a complete picture of us, that knows us better than we know ourselves

What we did

Greenwood Campbell spent three months conducting in depth user research.

Assembling a team of the brightest and most curious brains at Greenwood Campbell, we brainstormed our everyday lives and what our AI would need to know.

Investigating how this kind of connected data could become useful to us, we came up with the following

When this data is finally connected across the cloud, a new era of data driven personalisation will govern everything we do.


IAMU is the ultimate in virtual assistants that knows you better than you know yourself.

She knows where you want to go, what you can afford, what is available from your location, what makes you happy/sad/excited/frustrated and your dreams and aspirations.

  • It will read every single email/whatsapp/text you have ever sent. It will monitor your health. It will read/watch your social platforms
  • It will know every flight you have taken, every hotel you have stayed at,every review you have left. Every uber, lyft, train, taxi, tube and boat you have taken.
  • It will read your internet browsing history, know what videos you watch on Youtube and stream on Netflix, what music and podcasts you listen to and you feel when you listen to them. It will know what you buy online and off
  • It will read your bank/credit card/paypal statements. It will follow your investments and see your cryptocurrency.
  • It will use location services and Google/Apple maps to understand your location and address book to know where your friends and family live.
  • It will monitor your biometric implants/wearable technology and understand your emotional and physical state based on your changes in physiology.
  • It will know when your lights switch on and off, how often you open your fridge and the temperature you like to keep your home.

Although IAMU is isn’t yet a reality, this kind of virtual assistant has been wrestling it’s way into our lives for the last few years. Just look at apple’s Siri, Amazon’s Alexa & Google’s Home Assistant.

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Voice Guide

  • Who is this guide for? – For forward thinking professionals like you!
  • Definition – Learn the vocabulary used and the capabilities of voice
  • Statistics – How many people are using voice and what are they using it for
  • Technology behind voice – A summary of the capabilities of Alexa, Siri and Google Assistant
  • Skills, Actions and Voice search  – Learn how brands are using voice to engage with their users
  • The future? - What will the world of voice offer us in the future

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