London Sport wanted to ensure that they had an ‘always on’ digital presence to ensure those who are currently less active, have better access to take those first steps into a more healthy lifestyle. They had previously trialled a Facebook Messenger Chatbot to deliver this, but needed help to deliver a more advanced specification.
After a recommendation from an existing client, London Sports’ Digital Marketing Lead reached out to Greenwood Campbell to see how we could help.
The project started with a scoping session at the London Sport offices. The Greenwood Campbell Project Manager and Design Lead met with the Digital and Marketing teams from London Sport, where they collaboratively brainstormed different ideas, which would then lead on to a written strategy.
The project took approximately 6 weeks. This involved a series of screen-shares with the Digital Marketing Lead at London Sport, working on the collaborative design brief and the specification document.
Greenwood Campbell worked with London Sport to develop a more advanced conversational solution that would enable them to scale the existing programme to more channels and increase the audience reach.
This will help them to determine the next stages of development for the Chatbot.