We pride ourselves on the strength of our relationship with our longest standing client, Ramsay Healthcare UK; One of the market leaders in private healthcare throughout the UK
Challenge
Ramsay Healthcare wanted a new customer-centric website, built on an enterprise CMS that could handle the complex integrations between 30 + hospital websites.
They required strategic, technical, SEO, design and UX expertise to migrate a huge amount of content from one platform to another.
What we did
We completely redesigned the user experience, focussing on a number of user stories, specifically targeting first-time visitors who may not have an understanding of the technical terminology used by healthcare professionals.
Because of the technical complexity of the multiple site integrations and the content editing requirements of the Ramsay marketing team , we chose to build the new sites on the Sitecore CMS platform. This meant that we could re-use the existing bespoke databases so visitors could easily search for hospitals, consultants and health procedures within the website.
From here, we used our expertise in Digital Marketing to accelerate the new site and save some money on paid advertising at the same time. This included:
- Working with the Ramsay team to introduce new areas of advertising on Google Ads
- Optimising Weight Loss activity to improve their competitive edge in an ever increasing competitive market
- Creating brand visibility through improved messaging in ad creative and ad extensions
- Increasing site traffic through additional business areas and utilising learnings from current areas to expand coverage and exposure
- Ensuring Ramsay Health Care account is in the best possible position, adopting the latest Google Ads products/capabilities to maintain a competitive edge
All boxes ticked
Result
The launch of the Ramsay Healthcare Sitecore main website was on time and on budget, with increased page loading speed and a clean, fresh design
From our Digital Marketing efforts, we saw a 28% improved average position of Ramsay Health Care within the search marketplace, whilst reducing the overall cost per click by 44% (CPC).
Not only this, we also achieved a 235% increase in traffic from AdWords and a 68% increase in click through rate (CTR).
After the launch of the main site, this made way for 30 Sitecore individual hospital unit microsites with integrated existing portal backend systems.
Our strong relationship with Ramsay Healthcare UK meant that our collaborative digital partnership was pivotal in steering this project towards completion within the timescales and expectations set by the client
Check out the site here.
"Over the last 12 years, Ramsay Health Care has developed a strong, long-standing and successful relationship with Greenwood Campbell. They understand who we are as a business, provide digital solutions to accelerate our growth, and most importantly they understand who our customers are. Their knowledge of digital and specialist cms development is extremely extensive and they have assisted in creating high quality functionality, plugins and backend developments. Greenwood Campbell have a great ‘can do’ attitude and always find technical solutions to produce functionality that exactly meets the brief and the deadline."
Ross Finch
Head of Marketing at Ramsay Health Care UK
