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We engaged higher education students through a whole new platform

1.2 billion people per month use messenger apps. Students are leading the way in this new era of conversation.


The University of Hertfordshire wanted to work with an agency who could build a Facebook Messenger chatbot to engage with their students.

The chatbot needed to allow prospective students to talk to the university on their own terms:

  • Enabling them to gain information on the vast number of courses offered by the university
  • Provide information on the accommodation options available
  • Enable them to book onto an open day or campus tours.

The university wanted a solution that was available 24/7, provided consistently accurate information and increase open day registrations.

What we did

We started by picking a platform that could integrate with appropriate systems and provide the best experience for prospective students.

Conversation strings were mapped out, these then went through an iterative process to receive sign off.

The Chatbot was built using Chatfuel with AI integrations from Google Dialogflow to enable the bot to fully understand the context and intent of each user conversation.

Further integrations were made with Campus Management and Gecko forms to allow students to book an open day or campus tour within the chatbot.


In the first 6 months from launch, Jet handled over 2.6k conversations with prospective students and parents. The most popular being accommodation questions, further information on specific courses and open day details. 

The University of Hertfordshire benefited from a 10% increase in open day bookings, thanks to Jet.

Speak to Jet here. 

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Beginner Chatbot Guide

  • Who is this guide for? – For forward thinking professionals like you!
  • Why are chatbots so perfect for today’s user? – Statistics and facts on why users favour chat for communication
  • Game-changing chatbots examples now – A few chatbots that impress us and are redefining the genre
  • How to convince your organisation it needs a chatbot – Tips on how to speak to decision makers to get your project going
  • How to start the process of building a chatbot – When you have approval, what next?
  • Are chatbots going to take all of our jobs? – A look into the history and future of game-changing technology and its effects on our jobs

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