This vast internal framework ensures the smooth running of the entire business and empowers store colleagues to better serve customers in-store. The intranet encompasses core business functions including HR, Finance, Services and the Store Colleague Product Portal. Greenwood Campbell were tasked with the digital transformation project of migrating the system from Immediacy; an unsupported legacy content management system (CMS) to a custom built CMS.
The challenge here was to complete the entire CMS migration without affecting core business function and ensuring the smooth transition between systems. The business need for this project arose from a skills gap within Dixons, who now have no in-house knowledge or experience in Immediacy remaining.
Using our in-depth knowledge of the Dixons Carphone business we began mapping out the existing intranet infrastructures and their relationship to one another. This gave us a waterfall approach to the project which allowed us to tackle each area of the business in turn and within the priority framework Dixons Carphone had detailed at the start of the project. To supplement our existing understanding of the work, we deployed project teams on-site at Dixons Carphone headquarters to really get under the skin of the workflow and user journeys that staff were undertaking everyday.
Our digital transformation teams then began the process of migration and integration with the new custom built CMS. Our understanding of the psychology of users meant we knew certain elements were pivotal to the project success: understanding of the content, security and reasons for use.
Dixons Carphone now have a future proof internal system with a fully integrated suite of intranet sites that will drive the business forward and integrate with any future additional systems. Our development approach allows for the ease of integration with future back office systems giving Dixons Carphone greater flexibility when selecting 3rd party tech solutions.
We successfully collaborated with many depts across a number of sites and locations both domestically and internationally resulting in a streamlined, cohesive project environment that allowed for delivery on time and on budget.