Website

A complete redesign of the hotel booking experience

The established luxury hotel brand, PH Hotels was looking to enhance its online presence through the development of a transactional booking engine that would link to its entire web portfolio creating a seamless customer journey.

Challenge

Controlled by a third party supplier, PH Hotels wanted to take control of the booking process to create one, specifically designed with its brand and customers in mind whilst also improving conversion rate and eMerchandising opportunities.

The new site needed to more effectively integrate with existing internal systems to enhance the visibility and validity of availability and rates at each hotel.

The new site also needed to have a dedicated mobile booking engine with minimal stages that allowed guests to book online without the need for a credit card.

Kate Nestor

"An excellent partner, Greenwood Campbell clearly understands how our business works online and has proven to be a responsive and reliable partner. The team has the knowledge, skills and experience we needed when developing the booking engine and now play a key part in our continuing success online"

Kate Nestor
Online Manager, PH Hotels

What we did

We provided a suite of functionality that directly integrated with the Opera Property Management System, Servebase online payment system and the Immediacy Content Management System to create the complete online booking experience.

The new online booking engine enabled:

  • A single point of control for all hotel and room data – allowing staff to update data within their core system and for this to appear online instantly.
  • The capability for full website content management
  • Membership functionality to allow regular users to manage existing bookings – offering a greater level of personalisation in an increasingly personal online environment.
  • Increased revenue through improved interface, simplified processes and offer opportunities for future growth into moving other core revenue streams (corporate and meeting bookings) online.
Room booked

Result

In the first year, online booking revenue increased by 10%, plus additional savings of third party transaction fees of around £8,000 per month. Conversion Rate Optimisation (CRO) increased by 30%

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