Website

We revitalised one of the UK's leading healthcare providers.

We pride ourselves on the strength of our relationship with our longest standing client, Ramsay Healthcare UK; One of the market leaders in private healthcare throughout the UK

Challenge

Ramsay Healthcare wanted a new customer-centric website, built on an enterprise CMS that could handle the complex integrations between 30 + hospital websites.

They required strategic, technical, SEO, design and UX expertise to migrate a huge amount of content from one platform to another.

Mobile frame

What we did

We completely redesigned the user experience, focussing on a number of user stories, specifically targeting first-time visitors who may not have an understanding of the technical terminology used by healthcare professionals.

Because of the technical complexity of the multiple site integrations and the content editing requirements of the Ramsay marketing team , we chose to build the new sites on the Sitecore CMS platform. This meant that we could re-use the existing bespoke databases so visitors could easily search for hospitals, consultants and health procedures within the website.

All boxes ticked

Result

The launch of the Ramsay Healthcare Sitecore main website in February 2018 was on time and on budget, with increased page loading speed and a clean, fresh design


After the launch of the main site, this made way for 30 Sitecore individual hospital unit microsites with integrated existing portal backend systems.

Our strong relationship with Ramsay Healthcare UK meant that our collaborative digital partnership was pivotal in steering this project towards completion within the timescales and expectations set by the client.

Ross Finch - Head of Marketing at Ramsay Health Care UK

"Over the last seven years, Ramsay Health Care has developed a strong, long-standing and successful relationship with Greenwood Campbell. They understand who we are as a business, provide digital solutions to accelerate our growth, and most importantly they understand who our customers are. Their knowledge of digital and specialist cms development is extremely extensive and they have assisted in creating high quality functionality, plugins and backend developments. Greenwood Campbell have a great ‘can do’ attitude and always find technical solutions to produce functionality that exactly meets the brief and the deadline."

Ross Finch
Head of Marketing at Ramsay Health Care UK

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