Previously they had relied on PPC over organic SEO, resulting in limited growth and low conversion rates. Most of their content was focused on personal trainer courses and did not support their multi-sector vision.
We created user-focused content for these accounts including blog posts, video content and one-off campaigns including quizzes and competitions, all focused on a variety of courses, no longer preferential to personal training. This has been supported by paid social ads driven with content-based themes across all platforms.
We also rebranded their imagery, logo and design to a more modern visual approach to boost engagement with the young audience and support the move to a multi-sector provider.
Content on the website, across social and within the blogs has all been written with specific keywords to support SEO. We completed a content audit, culling 2000 html pages to just 500 whilst also focusing on site and URL structure, making these tailored to Google’s needs.
Overall, organic sessions saw a 106% increase, traffic from social increased by 62%, conversions went up by a massive 280%.