Website

We gave The Training Room MASSIVE gains

The Training Room connects young people with learning opportunities, advice and support across the IT, Beauty and Personal Training industries. With over 30 academies across the UK and thousands of students, they are an innovative course provider at the cutting-edge of their field.

Challenge

The Training Room required a premium website which would support their overall business objective; to have 10,000 more students by 2020.

The design and content needed to showcase their transition from being an educational leader within the fitness industry to becoming a multi-sector provider.

The site needed to develop with the business, facilitating additional sectors, increases in traffic and additional personalisation.

What we did

Using the latest version of Kentico CMS, we provided a platform with a user-friendly CMS, combining ecommerce functionalities with a two-way integration with Salesforce.

The website pushes leads from enquiry forms into the Salesforce CRM, whilst the Salesforce CRM automatically pushes back data to be presented on the website - whether it’s a course, academy location, job vacancy or student’s online account details.

We carried out extensive scoping workshops and UX research - talking to students within the industries about exactly what they require when searching for courses.

From this we created a user-focused sleek design, with easy navigation to specific courses featuring a side-bar menu, live chat and enquiry form. We also integrated a personalised student log-in area for those already training.

Level up

Result

Since the site has been live, leads have increased by 53%supporting hundreds of students taking the next step in their career. The average number of pages viewed is higher and the lead generation conversion rate increased by 300%.

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