The design and content needed to showcase their transition from being an educational leader within the fitness industry to becoming a multi-sector provider.
The site needed to develop with the business, facilitating additional sectors, increases in traffic and additional personalisation.
The website pushes leads from enquiry forms into the Salesforce CRM, whilst the Salesforce CRM automatically pushes back data to be presented on the website - whether it’s a course, academy location, job vacancy or student’s online account details.
We carried out extensive scoping workshops and UX research - talking to students within the industries about exactly what they require when searching for courses.
From this we created a user-focused sleek design, with easy navigation to specific courses featuring a side-bar menu, live chat and enquiry form. We also integrated a personalised student log-in area for those already training.