We strategised with Prostate Cancer UK to increase donations
Prostate Cancer UK (PCUK) is a charity whose top priority is to fund research to stop prostate cancer killing men. They invest millions to find better treatments and better tests than can spot fast-growing cancers early, and could be used in a screening programme to save thousands of lives.
Challenge
Prostate Cancer UK was receiving feedback from their users that their donation platform was too limited in the way people were able to make both one-off and regular donations to the charity.
What we did
Working collaboratively with the PCUK digital team, we explored solutions that would give users more options when choosing to donate. Our research showed that the use of PayPal to make donations was a growing trend with over 60% of the top fundraising charities in the UK offering the platform as a payment method. An option PCUK didn’t currently have available.
With our first recommendation being to implement PayPal, the requirements were scoped and we moved into development. Using the existing PCUK design, we seamlessly integrated PayPal into their donation page, ensuring the digital team were able to identify the data recorded in Umbraco Contour when a user donated via the platform.
After implementation, our QA team fully tested the integration and deployed the new donation form to Prostate Cancer UK’s testing environment with their digital team conducting tests thereafter. With a final quality assurance check in place and sign off, we then did a final deployment to the live website.
Result
Since deploying the PayPal integration to their donation platform, Prostate Cancer UK has shown they have fully listened to their users, and have empowered change based on their needs.
This has resulted in an increase in donations.