Age: Redefined
With over 65’s contributing a whopping £320bn of annual household spending, brands would be foolish to ignore the spending power of the Grey Pound.
Empathy, data, tech.
The aging population is resulting in people in the UK living longer; by 2037, it is predicted that around a quarter of the population will be 65 or over. Whilst life expectancy is increasing, so will the amount of years spent in poor health.
However, studies have also shown that many in later life feel younger than they are. As changes in technology, lifestyles, and the digital sphere transform our conventional expectations of later life, how can we evolve services and products to serve consumers? What will it mean to ‘grow old’ in the future? Will we ‘grow old’ at all?
What is in it?
Evolved The key changes over the last 70 years and how consumers interact
Connected The Connected Home & how technology is creating independence
Social Isolation How together, we can work towards alleviating social isolation
Future What might it look like & what can you do to stay relevant
Age Redefined will give you insight and actionable takeaways that will help you implement these trends for your brand today and in the future.